Small Business Marketing Budget & ROI Tracker
See where your marketing money is going and what results your campaigns are producing.
Are your marketing campaigns helping your business grow or simply spending money?
The Data Driven Tech Marketing Budget & ROI Tracker gives small business owners a simple way to organize marketing spending and results.
Enter your campaign or marketing channel, budget, actual spending, leads, customers, and revenue.
The worksheet helps you compare marketing activity and calculate useful performance numbers such as cost per lead and cost per customer.
Use it for Google Ads, Facebook, Instagram, email marketing, local advertising, sponsorships, print marketing, and other promotional activity.
What You Can Track
Marketing channel
Campaign name
Marketing budget
Actual spending
Leads
Customers
Revenue
Cost per lead
Cost per customer
Basic marketing return
Who It Is For
Small business owners
Freelancers
Online sellers
Local businesses
Service businesses
E-commerce businesses
Entrepreneurs
What Is Included
Marketing Budget & ROI Tracker
Example marketing worksheet
Quick Start instructions
Reusable digital worksheet
How It Works
- Enter your marketing campaign or channel.
- Add your planned budget.
- Record actual marketing spending.
- Enter leads, customers, and revenue.
- Review your marketing results.
